Heritage Coffee
A Mindful Sip

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Client:

Heritage Coffee

Services:

Packaging Design

Agency:

SAOKIM PACKAGING

Location:

Vietnam

The Results

Thanks to our new branding efforts, Red Gold’s ‘Tomato Love’ brand saw a 148% increase in tested purchase intent, nationwide adoption into Kroger branded grocery stores and a 2x increase in sales in the first 3 months. The future tastes good.

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Increase in sales the first three months.
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%
Increase in consumer purchase intent.

Our Process

An amazing design solution that was brought to life in a unique way.

Đánh giá hiện trạng thương hiệu

Thanks to our new branding efforts, Red Gold’s ‘Tomato Love’ brand saw a 148% increase in tested purchase intent

Nghiên cứu bao bì sản phẩm

Thanks to our new branding efforts, Red Gold’s ‘Tomato Love’ brand saw a 148% increase in tested purchase intent

Concept
Development

Millennials like a pretty kitchen, and so it was important that the packaging looked the part. Using bright colors and a heart motif, we

Concept Design Refinement

Thanks to our new branding efforts, Red Gold’s ‘Tomato Love’ brand saw a 148% increase in tested purchase intent